Warm color
|
A color with a reddish tone rather than a blue tone. Browns, oranges, reds, and yellows are generally considered to be “warm” colors. |
Wash Up
|
To clean ink and fountain solutions from rollers, fountains, screens, and other press components |
Washup
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The procedure of cleaning a particular ink from the unit of a printing press. |
Waste
|
Unusable paper or paper damage during normal makeready, printing or binding operations, as compared to spoilage |
Watermark
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A translucent mark or image that is embossed during the papermaking process, or printed onto paper, which is visible when the paper is held up to the light. |
Web Break
|
Split of the paper as it travels through a web press, causing operators to rethread the press |
Web Gain
|
Unacceptable stretching of paper as it passes through the press |
Web press
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A printing press that prints on rolls of paper passed through the press in one continuous piece, as opposed to individual sheets of paper. |
Wet Trap
|
To print ink or varnish over wet ink, as compared to dry trap |
Widow
|
A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph, which contains only one or two short words. |
Window
|
(1) In a printed product, a die-cut hole revealing an image on the sheet behind it. (2) On a mechanical, an area that has been marked for placement of a piece of artwork |
Wire Side
|
Side of the paper that rests against The Fourdrinier wire during papermaking, as compared to felt side |
With the Grain
|
Parallel to the grain direction of the paper being used, as compared to against the grain. See also Grain Direction |
Woodfree Paper
|
Made with chemical pulp only. Paper usually classified as calendered or supercalendered |
Work and Turn
|
A printing production format that has the front and back of a printed piece on one side of the paper, that is then printed the same on the back side, producing two copies of the piece. |
Working Film
|
Intermediate film that will be copied to make final film after all corrections are made. Also called buildups |
Wove
|
A smooth paper with a gentle patterned finish. |
Writing paper
|
Another name for bond paper. |
Wrong Reading
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An image that is backwards when compared to the original. Also called flopped and reverse reading |
