Value
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The shade (darkness) or tint (lightness) of a color. Also called brightness, lightness, shade and tone |
Variable Data Printing
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Is a form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. |
Varnish
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A clear coating added to printed material as a protective layer for improved scuff resistance and usually higher gloss. |
Vellum
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A finish of paper that is somewhat bulky and is slightly rough. |
Vellum Finish
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Somewhat rough, toothy finish |
Velox
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Brand name for high-contrast photographic paper |
Viewing Booth
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Small area or room that is set up for proper viewing of transparencies, color separations or press sheets. Also called color booth. See also Standard Viewing Conditions |
Vignette
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A photo or illustration, in which the tones fade gradually away until they blend with the background they are printed on. |
Vignette Halftone
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Halftone whose background gradually and smoothly fades away. Also called degrade |
Virgin Paper
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Paper made exclusively of pulp from trees or cotton, as compared to recycled paper |
VOC
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Abbreviation for volatile organic compounds, petroleum substances used as the vehicles for many printing inks |
VOCs
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Abbreviation of volatile organic compounds. Petroleum based chemicals used in some printing inks and coatings who’s high vapor pressure allows easy evaporation into the air. |
